The idea is to send a kit to survive a "zombie apocalypse".
The package is a small box with items that would help you
survive in this world of the future. Actually each section
addresses the benefits you get from being with Visa.
The original text would say something like this:
Imagine finally happens ... do you really think you would be
ready before a zombie apocalypse? In case, just in case it
happened, this could help.
For example, a bottle is printed with "pills" each of which
contains text information about Customer Service, Emergency
Card Replacement ... An example of writing style:
The pill TRAVEL AND EMERGENCY ASSISTANCE SERVICE
will be supplemented with something like: "You will need to
travel many miles in search of a safe place, with Visa
whole can get assistance during the tour journey."
This way, each section of the packet contains information
about the benefits that it gives you to use your new Visa
This is how we reach the target with a fresh, fun and above
all attractive offer for the user.